“I worked with Maria for nearly 7 years and wish I could have at least 7 more. She's a clever and creative marketer who uniquely posesses extreme analytical and ideation skills. She is a collaborative, supportive, and honest teammate - always sharing credit for success while taking personal responsibility for areas of improvement. Never satisfied, she is constantly seeking new ideas, solutions, combinations, and skills to adapt to a dynamic and changing marketing landscape. I especially enjoyed reviewing data with her and then brainstorming the insights we gained and the actions we would take. Promoting engagement in a mature market is no easy feat but Maria was relentless in pursuing new avenues - even writing new content and bringing her various industry backgrounds to the table. She's multi-talented and is constantly seeking and absorbing new information from a variety of sources. Both kind and funny, she's an asset to any group she joins.”
Contributions
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How can you select B2B media channels for a product with a long sales cycle?
Planning for long sales cycles demands taking a long term view. This is not one-and-done tactical marketing but necessitates creating a strategic program with a long term theme that brings together a consistent marketing message across all the different channels from sales to media to digital. To skip the strategic planning will result in failure to achieve long term objectives and confused audiences. Finding and creatively exploring the one thing you want to be known for enables the weaving of cohesive stories and narratives that will be remembered by target audiences. Sacrificing long term brand building for tactical short-termism is the mistake that thwarts many marketers in the world where sales cycles are long and customers hard won.
Activity
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I'm thrilled to co-organize this webinar with Industrial Cyber and Splunk on a critical topic for European companies! Join us on June 27th to better…
I'm thrilled to co-organize this webinar with Industrial Cyber and Splunk on a critical topic for European companies! Join us on June 27th to better…
Liked by Maria McCann
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🚀 Exciting collaboration alert! Cisco and Splunk joined forces at Hannover Messe 2024! 🚀 At our first public appearance together post merger…
🚀 Exciting collaboration alert! Cisco and Splunk joined forces at Hannover Messe 2024! 🚀 At our first public appearance together post merger…
Shared by Maria McCann
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Carlos Rojas shares his take on the Cisco + Splunk Better Together for #manufacturing and highlights his favourite business outcome IT/OT #Security…
Carlos Rojas shares his take on the Cisco + Splunk Better Together for #manufacturing and highlights his favourite business outcome IT/OT #Security…
Liked by Maria McCann
Experience
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Chartered Institute of Marketing CPD Certification
CIM | The Chartered Institute of Marketing
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Publications
Courses
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CIM: Copywriting – The Complete Guide
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CIM: Marketing and Brand Strategy
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Copywriting Secrets - How to Write Copy that Sells
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Organizations
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a-n The Artists Information Company
Member
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Chartered Institute of Marketing
Member
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Contemporary Glass Society
Member
Recommendations received
31 people have recommended Maria
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